mandag 8. februar 2010

Monday Morning Marketing Quarterback: Which Superbowl Ads Scored On The Web?

With the Super Bowl yesterday came the time-honored Super Bowl commercials, each costing $2.5 million for a 30-second spot.  Even Google got in on the game with its first ever spot receiving rave reviews (although the commercial wasn't new). But which commercials went beyond TV to score on the Web?  Reprise Media released a report that ranks Super Bowl advertisers based on the level of integration between their television commercials and presence on the web in terms of search and social media. According to Reprise's scorecard, Boost Mobile, Home Away, E*Trade and Google were the marketing standouts out of last night's commercials.

Reprise decreed that Boost Mobile and Home Away, which were both first-time Super Bowl advertisers, had the best cross-channel promotion from the tube to the web. E*Trade and Google followed with compelling ad spots that encouraged users to look to the web for more information. Who fumbled?  The Pop Secret/Emerald Nuts, Prudential, Dodge Charger and all movie commercials had the least amount of cross-channel integration.

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