Location Will Be This Year’s Twitter At SXSW

We're two weeks away from the SXSW Interactive, a drinking festival with a side of tech that takes place each year in Austin, Texas (before the larger SXSW film and music portions). While the conference itself is interesting, more interesting is usually the "next big thing" that comes out of it. And I think I already know what it will be this year.

Three years ago, Twitter famously was the talk of the conference (it won the web award that year). While sure, it didn't explode into mainstream popularity until sometime later, the writing was on the wall for the early-adopters who started using it there or shortly thereafter. Two years ago, it was arguably Twitter again that was the must-use service throughout the conference as it continued to mature. But last year saw some new entries rise. Both Foursquare and Gowalla launched at the conference, with Foursquare gaining much of the momentum coming out of the conference (as some of us predicted). And this year, I suspect it will be largely an extension of that, with location services in general being the talk of the show.