Mixpanel Raises Seed Funding From Metrics Gurus Max Levchin And Michael Birch

Mixpanel, the Y Combinator-funded startup that looks to give web services more powerful analytics tools than other popular solutions, has gotten the endorsement of two of the biggest names in the space: Slide and PayPal founder Max Levchin, and Bebo and BirthdayDay alarm founder Michael Birch. The two of them have invested a total of around half a million dollars into Mixpanel.

Levchin and Birch have both run companies that placed a heavy emphasis on virality, stat tracking and analytics, so this is a big vote of confidence for Mixpanel (in fact, Levchin is using Mixpanel to track some of Slide's stats). Mixpanel's tools are designed to help web services get a more in-depth view of how users are interacting with their applications. Recently the service launched a new feature called Tests, which allows developers to break users into A/B groups and then track all of their on-page actions (most A/B testing only lets you track a single variable, like the change in conversion rate).