What’s In The Health Care Bill? According To Google, A Bit Of Farmville.

Look, I know Farmville is popular. Okay, really popular. Okay, insanely popular. And while it does have plenty of mainstream appeal, I still find it hard to believe that it has controlled two of the top "Hot Searches" items (for the U.S.) all day long on Google. And yet, according to Google Trends, both "farmville.com the game," and "www.farmville.com the game" are the number two and three hottest search items today, respectively. So what's going on?

Well, if you click through to the detail page for either of the two queries, the answer appears to reside there. First of all, there are a bunch of borderline spam sites suggesting the game launched today on the website Farmville.com. That's not true, it has actually been there for several months, using Facebook Connect. But still, that doesn't appear to be what's causing the "On Fire" surge. That may be something much more interesting.