InsideView raises $11.5M to combine social media and sales tools

San Francisco-based InsideView, which makes a software product called SalesView, today announced an $11.6 million second round of funding led by current investors Emergence Capital Partners, Rembrandt Venture Partners and Greenhouse Capital Partners.
SalesView seeks to maximize lead generation and qualification for sales teams by aggregating news about companies and their executives so salespeople can automatically identify the right prospect at the right time. SalesView brings social media updates into existing sales tools such as Salesforce.com and SugarCRM because, as the company’s site says, “There’s no time to maintain the parallel universes of social media and business information for the busy sales professional.”
SalesView is sold on a freemium model: There’s a free version to lure in new customers and more advanced features for sale starting at $99 per month, per user.
The company says its products are used by more than 26,000 sales professionals and more than 2,000 companies worldwide, including Adobe, BMC, CapGemini, IBM, Polycom and VMWare.
InsideView partners with several customer relationship management (CRM) vendors, including Salesforce.com, SugarCRM, NetSuite, Microsoft and Oracle.
The San Francisco-based company was founded in 2005.
Companies: InsideView, Salesforce.com