If Kerouac Lived In The Present, OnTheRoad, The Service, May Have Interested Him

There's a ton of buzz around location right now. Our discussion on it at the RealTime CrunchUp this past Friday easily could have gone on twice as long as it did. There are just so many interesting facets: Business models, privacy, real-life social implications, and so on. Not surprisingly, we're seeing an explosion of services that are built around it. One such service was a TechCrunch50 demo pit company this year, OnTheRoad.

Started in 2004 in the Czech Republic to connect travelers, newer devices like smartphones with GPS are poised to take the service to the next level. While a lot of location services such Foursquare, Gowalla, and now Loopt are built around the idea of "checking-in" to venues, OnTheRoad takes a different approach. It's more about creating a geotagged travel diary when you specifically go on a trip somewhere.