Yahoo Eyes Asian Market With Chinese Version Of Meme

The opportunity for microblogging platforms in Asian markets is substantial in terms of users; and tech giants and startups are taking the potential of this market seriously. Twitter rolled out a Japanese version (with Digital Garage) of its platform long before it added French, Spanish and Italian versions. Microsoft recently launched a microblogging-like platform in China, called MSN Juku, which based off of Windows Live Messenger. It looks like Yahoo is making a venture with its recently launched take on microblogging, Yahoo Meme, by launching a version of the platform in Chinese.

Yahoo Meme, which was launched in Bahasa Indonesia, the national language of Indonesia, not too long ago, lets users post their own content (including text, photos, videos, links and more) and repost the content of others with one-click publishing, allows users to follow other Meme users (via one-way connections, no friend authorization is required) and comment on their posts. Meme’s content limits are higher than Twitter’s—the limit is 2,000 characters.