More companies are using Twitter to broadcast bargains and promotions. Now a startup called Voyij wants to help travelers tap into those deals with a new feature called Twitter Travel Streams.
The Cupertino, Calif. company says it’s aggregating tweets from more than 1,000 travel companies that post deals on the micro-blogging site. Not only does it gather all these tweets in one place, it also categorizes them and makes them searchable. So you could just search for deals in New York, or use the different menus to drill down into specific types of deals (flights, hotels, cars, etc.), places, companies, or tweets from a certain timeframe. And you can set up alerts, so you receive emails whenever there’s a tweeted deal about a destination. Voyij president Brent Stewart writes:
We’ve seen significant growth in the use of Twitter as a “deals” channel for travel suppliers over the last few months. Suppliers (airlines, hotels, cars, vacation packages, etc.) are increasingly using Twitter as a new distribution point for these kinds of offers. The consumer faces increasing challenges trying to keep up with the real-time Web: knowing which users to follow to get the best deals, coping with the sheer volume of offers published and filtering the “noise.” Voyij has done the work for the consumer.
Voyij has pulled in 1,753 new tweets so far today, according to a counter at the top of the site.
That sounds like a lot of deals, but if you have a specific destination or schedule in mind, there’s a decent chance you still won’t find the right match here. And that’s not how people are supposed to use the site. Voyij compares itself to travel search engine Kayak, but with a focus on bargains and specials rather than general travel. (Stewart actually sold a previous company, SideStep, to Kayak.) So it’s aiming specifically for people who think, “Hmm, I’d like to get out of town next week, I wonder what kind of bargains I can find?” The new Twitter pages seem like a good fit for that audience.
tirsdag 29. desember 2009
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