Wildfire Launches A Legitimate, Easy To Use Sweepstakes Platform For Twitter

If you've been on Twitter for a while, there's a good chance you've come across a tweet that asked you to retweet something (usually a link to a spammy-looking site) for the chance to enter a contest. Of course, these are typically bogus, leading many people to simply ignore them. And that poses a problem to the companies who really are trying to run sweepstakes on Twitter, who can have a hard time proving their legitimacy. Wildfire, a platform for building viral marketing campaigns, is looking to help: the company has just launched support for sweepstakes on Twitter, allowing brands to now manage campaigns across their websites, Facebook, and Twitter simultaneously.

Wildfire hasn't been around very long, but it's already accomplished quite a bit: it won last year's fbFund, and has built up a very impressive roster of clients, including Pepsi, Sony, CNN, Universal, AT&T, VIctoria's Secret and even Facebook itself, which has used the service for multiple campaigns. But until now, it hasn't been available for Twitter.