Bizmore Adds A Blog Network To Go After The Small Business Reader

At a time when publications targeting small business owners are in decline or dying (R.I.P. Fortune Small Business), the Web is thriving with experimentation. One effort that is just getting off its feet is Bizmore, a site backed by former junk bond king Michael Milken and executive-coaching firm Vistage International. Bizmore launched last summer as a Q&A site for business advice. Today, it unveiled a new design with more magazine-like content, including a network of eight blogs, ranging from the Social Business to Workplace Trends and Creative Finance.

"I'll have 25 blogs before the end of the year," says editor in chief Jeffrey Davis, who used to work with me as an editor at Business 2.0 before he went on to help run Bnet. Earlier this year, Davis left Bnet to join Bizmore founder Alice Hill to try to build an online publication for small businesses from scratch. Each blog, he says, tackles "some important facet of running a small business (finance, social media, managing, etc), each written not by name journalists, but true experts who speak and consult professionally on their topic."