Netflix licenses Irdeto’s Cloakware Embedded Security to protect streaming content

Digital content delivery and security company Irdeto announced today that Netflix has selected its Cloakware Embedded Security as one of the many tools it will use to protect streaming media.
Irdeto’s technology allows Netflix to protect its content across a wide variety of devices without rewriting the content’s security. Now that Netflix is finally beginning to spread to mobile devices — it’s on the iPad, and will be coming to the iPhone and Windows Phone 7 devices — it’s no surprise that the company is trying to figure out ways to simplify its protection schemes.
Better content security will strengthen Netflix’s relationships with movie studios and television companies. It will offer media companies piece of mind about making their content available through Netflix’s streaming service — which is helpful for both existing media relationships, and those that have been avoiding the streaming media bandwagon.
Cloakware Embedded Security will also allow Netflix to easily protect bring its streaming content to more consumer devices. Not only will it be technically easier to build on security solution across multiple platforms, but it will also ensure that media companies feel that their content is protected no matter where Netflix brings it.
Irdeto has headquarters in Beijing and Amsterdam, and employs about 850 people around the world. It’s a subsidiary of Naspers, a multinational media company based out of Cape Town, South Africa.
Tags: Cloakware Embedded Security, security, streaming
Companies: Irdeto, Netflix