Funding roundup: Latest deals around the Valley

A lot of money changed hands around Silicon Valley last week. Here’s a list of the bigger deals that went down.
PubMatic, provider of tools to optimize internet ads for publishers of all types and sizes, raised $7.5 million in a third round of venture funding. Based in Palo Alto, Calif., the company is backed by Draper Fisher Jurvetson, Helion Venture Partners and Nexus India Capital. It has now raised $18 million to date.
ServiceMax, maker of software used to manage post-sale customer service and field service, has brought in $8 million in a second round of funding. Based in Santa Clara, Calif., the company is backed by Emergence Capital Partners, Trinity Ventures, and Salesforce.com.
MokaFive, provider of a platform that gives IT departments full control over virtual computing environments, has brought in $21 million in a third round of funding. Based in Redwood City, Calif., the company is backed by Khosla Ventures, Highland Capital Partners and NGEN Partners. It has raised $41 million to date.
ReadyForce, an online marketplace for on-demand labor, has brought in $12.2 million in a first round of funding. Based in Menlo Park, Calif., the company is backed by Menlo Ventures. U.S. Venture Partners and Found Collective.
Assistly, provider of tools for businesses to engage customers via email, Facebook, Twitter and other social networks, has just brought in $2.2 million in a first round of funding. Based in San Francisco, Calif., the company is backed by True Ventures and Social Leverage.
Companies: Assistly, MokaFive, Pubmatic, ReadyForce, ServiceMax