mandag 5. april 2010

Digg CEO Adelson steps down amid major overhaul; Rose takes over

Jay Adelson, chief executive of social news aggregator Digg, said he will leave the company as it plans a major overhaul. Kevin Rose (pictured), who founded Digg, will step in in an ”interim” capacity.
The company’s blog post is pretty perfunctory, and includes brief notes from both Adelson and Rose. Adelson leaves just weeks after Rose gave a sneak peek at a freshly revamped Digg at the SXSW Interactive conference in Austin, Texas. Adelson said he wants to listen to “the entrepreneurial calling” and explore startup ideas.
Rose said: “While I’ll miss working with Jay day-to-day I am excited to be taking on the role of Chairman and acting CEO, driving Digg forward on our promise to enable social curation of the world’s content and the conversation around it.”
Rose infamously posed for a BusinessWeek cover as the “kid” who “made $60 million in 18 months” in 2006. However, while Digg scored the magazine cover almost four years ago, the company has since been eclipsed by other startups that were also featured in that BusinessWeek issue — most notably, Facebook. Other services for sharing news like Twitter have also pushed their way into mainstream consciousness as Digg struggles with the perception that it only caters to young male tech “fanboys.”
The company is gearing up to launch a new version of Digg with instant story submissions and votes. Any keyword will be able to have its own category and users won’t have to log-in to vote for a story. The company has also been experimenting with advertising that can be voted up or down. The company says the program, called Digg Ads, has been a success.
Companies: digg
People: Jay Adelson, Kevin Rose

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