Adobe not giving up on iPhones, tablets (video)

Adobe continues its effort to convince developers that its Flash technology remains relevant, despite Apple’s decision to shut Flash out of both its iPhone and iPad devices. Two new videos are part of that campaign.
As Adobe likes to remind everyone, more than 70 percent of games and 75 percent of videos on the web are delivered in the Flash format. But Apple is reportedly keeping Flash off its hot mobile devices because of the technology’s processing demands and stability problems, and that’s driving some video sites, at least, to look at non-Flash technologies. At a recent mobile developer event, Accel Partners’ Rich Wong told the audience that “Flash missed its window” to achieve the same relevance in mobile that it has on desktop and laptop computers.
So Adobe is tackling the issue on two fronts. First, it’s allowing developers to take applications built for Flash, then export them to app stores for the iPhone and other mobile devices. Today, there are more than 100 apps in the Apple App Store that were built with Adobe’s Packager for the iPhone, the company says. That may seem like a tiny drop in the bucket of 150,000 total apps, but it’s not bad for a feature that hasn’t officially been released yet, and is only available in an early test version. You can see demos of some of those apps in the video below.

Packager for iPhone Demos from Mark Doherty on Vimeo.
And even though Apple has blocked Flash from working in its mobile browser, Adobe has convinced most other smartphone makers to support the format, and is bringing tablet device makers on-board as well. For example, in the video below you can see Flash working on a Dell tablet, and on other devices.

Tags: Flash
Companies: Adobe