WordSmyte: Find the right word to expose bad things

A single clever word or phrase can reshape how people think about an issue. A just-launched site called WordSmyte intends to take advantage of this phenomenon — and it’s focused on things that people hate.
So, maybe this site will help people articulate and spread the word about things that suck — and make the world a better place.
Here’s how it works. First, you write a definition of the concept you’re trying to describe, with the prompt “I really hate it when….” Then, you think of a possible word to describe it. Submit your definition and word, and other users can then vote on your definition or propose their own. It’s a more interactive sort of Urban Dictionary, with a more anti-suck purpose.
For example, one WordSmyte user submitted this definition: “completely unnecessary words created to describe things done in twitter. (e.g. twayments, tweeps, twavel, etc.)” Possible answers on the site already include: “Tword” and “twatter.”
Creator Paul McKellar came up with the idea after thinking through the age-old concept that humans interpret information based on how it is framed. WordSmyte, he says, is just of a fun side project — he’s not expecting it to make money. However, he has some experience tapping into visceral human emotions. He created a site called SocialMoth years ago that let people anonymously share their thoughts in a group, then turned it into an application on Facebook when the social network launched its platform in 2007. Then he sold the application to dating and Facebook app network SpeedDate.
A Facebook app for WordSmyte isn’t planned, but let’s hope its users generates some meaningful words that get out to the public lexicon. And maybe even help make the world a better place.