tirsdag 30. juni 2009

Meebo Tries to Fill “Moments Of Boredom” With An Ad Network For Partner Sites

How do you advertise on a Web-based instant messaging service without interrupting conversations and annoying the hell out of users? Meebo CEO Seth Sternberg thinks he has the answer: "There is a moment of boredom while they are waiting for a response, that is when they click on ads." He's observed this based on how people interact with the ads which began appearing on Meebo.com last March. Today, Meebo is creating an ad network across partner sites which use its new Community IM service, which ads a Meebo IM bar at the bottom of participating sites.

Visitors to one of the 85 partner sites which have implemented the Community IM product (including Current TV, DailyStrength, Flixster, and Webs.com) can chat with their IM buddies without leaving the sites. Today, Meebo is introducing new ad units which pop up along the bottom left of the browser, beginning with ads for the Toyota Piou and AT&Ts. For the Toyota ad, a little car icon pops up on the left of the Meebo IM bar, away from all of the chat activity on the bottom right. If you click on the car, a larger ad 900X400 pixel rich ad overlay opens up which can show a video or any number of interactive ads. "When they click we do not take them away from the conversation," says Sternberg. During the whole time people is watching the ads, they can still chat with their friends through the Meebo IM column on the right.

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