fredag 21. august 2009

Roundup: Craigslist adds 140 cities, Facebook cashouts continue, Google’s brand under fire from Bing

Craigslist city coverage gets 25 percent bigger — The destroyer of newspapers added 140 cities to its listings on Thursday, bringing the total to 690 cities. Lucknow, India and Shenzhen, China were the biggest cities added. But many small towns including Oneonta, NY — population 13,000 — also now have Craigslist directories. The New York Times gives an overview of the new cities, and reporter Brad Stone chats up the advertising director of a newspaper in one of the smaller towns now served by Craigslist.
Yahoo’s Launchcast doesn’t need to pay copyright holders of songs it plays — To be clear, Yahoo does need to pay the standard licensing fees for webcasters set by SoundExchange, the nonprofit that collects royalties. But Sony Corp’s BMG Music lost its case against Yahoo that would have required it to pay extra fees. Reuters has the legal details.
Social network profiles are becoming a standard part of job applicant screening – A new study done for CareerBuilder.com found that 45 percent of employers now hit Facebook and other sites to check out potential employees, and 35 percent of employers surveyed had decided not to offer a job to at least one candidate because of his or her overshare on a social network site. Where do they look? Facebook, LinkedIn and MySpace were the most-snooped sites. Surprisingly, only 7 percent followed applicants on Twitter.
Can Microsoft knock out Google with its $100 million Bing marketing campaign? — Millward Brown’s annual survey to determine a market value for brands once again put Google atop the rest of the world’s names for the third year in a row. What’s unusual is that unlike Coke, Ford, IBM and McDonalds, Google has spent almost nothing on advertising and marketing. TIME searches for an answer to the burning question in tech marketing: Will Microsoft’s $100 million campaign for its Bing rival to Google succeed in knocking out Sergey and Larry’s creation?
Facebook employee share selloff continues — Russian firm Digital Sky Technologies is said to be extending its $100 million purchase of Facebook employee shares. Rumor mongers say DST is looking to spend another $100 million or more. Why are employees cashing out? CNET social networks reporter Caroline McCarthy calls it a “quarter-life crisis” for Facebook employees who’ve simply gotten tired of working for startup wages without the IPO or buyout they’d expected would make them rich by now.
UK Facebook bully goes to jail — Keeley  Houghton is only 18 years old, but her online threats to kill another student from her school were part of the reason the teenager, who pleaded guilty to harassment. was sentenced to three months in a young offenders’ institution. The Daily Mail explains, somewhat far down in the story, that Houghton had physically assaulted the other girl. So it wasn’t just catty tweets.

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