Entrepreneur Corner Roundup: Chasing simplicity, Future-proofing your vision and the curse of the new building

Here’s what you might have missed:
Why is simple design so hard? – Complex design is far easier than simplicity - and it takes much less planning. But Scott Olson, serial entrepreneur and president of MindLink Marketing, points out that by striving for simplicity, you’re more likely to strike a chord with customers.
Future-proofing your company’s vision – You’ve heard time and time again that vision matters. But ‘vision’ is a loaded word. Everyone thinks they know what it means, but everyone’s definition varies slightly. Rather than getting caught in the mire, says Venrock’s Sean O’Malley, think instead about what you hope the future will hold for your company and your customers.
Using AdSense to cash in on the iPhone - Google, to no one’s real surprise, has tied its AdSense cash machine to the mobile applications market. Adam Toren, co-founder of YoungEntrepreneur.com, notes that entrepreneurs, if they can avoid the pitfalls, might be able to use this to lure new customers in the near future.
Entrepreneurs: Beware the curse of the new building – New lush office space is a sure sign that you’ve made it as a company, but it can also be the key to your undoing. Serial entrepreneur Steve Blank details the little known threat that a new building can bring.
Solicit feedback, not funding - There’s an old saying: Ask for advice, you get money. Ask for money, you get advice. The team at Cooliris actually found this to be true. Here’s their story.