onsdag 27. januar 2010

Steve Jobs demos the iPad, which runs all your iPhone apps

Steve Jobs is showing off the iPad on stage, sitting in a chair on stage and tapping away at the device’s touchscreen. He is playing music, videos, viewing newspapers, and showing slide shows. You can access the iTunes store directly from the device, buy songs, discover music, and otherwise do everything you can do with iTunes from a computer.
The video playback on the device looks great, at least on the big screen. Jobs is showing a scene from Pixar’s “Up” film. The crowd cheered wildly at the demo. The device is 1.5-pounds and a half-inch thick. It has a 9.7-inch IPS screen, with a full-capacitive multitouch screen. It is powered by Apple’s own1 gigahertz Apple A4 microprocessor, designed by Apple’s own PA Semi engineers. The storage is 16 to 64 gigabytes of flash memory. It has Bluetooth and 802.11 Wi-Fi. It has a battery life of 10 hours during use and a month of standby time. It is arsenic free.
“Watching it is nothing like getting one in your hands,” he said.
The device can run any of the 140,000 apps in the AppStore and it uses the iPhone operating system. It can run the apps pixel for pixel, full screen. Apple is releasing a new software development kit for the iPad so developers can develop specifically for it. But the device will run the old apps fine. Apple showed off a full-screen game from Gameloft, and it looked pretty spectacular. Nova, a first-person shooting game with fast 3-D graphics, came out on the iPhone as a game app, but it has been modified to work with the iPad. Full screen, it looks as good as any PC game.
Jobs has left the stage at the moment. But the demos go on. Martin Nisenholtz from the New York Times introduced a new version of the newspaper for the iPad. It web site itself looks great, viewed via the Safari web browser. But the newspaper has also optimized the newspaper for the iPad in the past three weeks. You can scroll up and down, and save articles to sync to an iPhone. You can tap to change the number of columns, view slide shows, and resize with a pinch on the touchscreen. You can view videos that are embedded within stories.
Steve Sprang, a one-man shop, is showing off Brushes, an art gallery and painting app for the iPhone that has been redone for the iPad. You can view pictures in full screen, in high-definition glory. You can share the art with others, and zoom in 32x on the paintings displayed. You can also paint all over the paintings or create your own. You can play back each brush stroke you made in creating a work of art, as an animation. That looks cool.
Travis Boatman of Electronic Arts took the stage to talk about the performance of games such as Need for Speed Shift racing game. The game can be steered by tilting the iPad, so it has the same accelerometer control as the iPhone. You can tap the screen to change gears while racing your call.
Jobs has retaken the stage to show off iBooks, an app for viewing electronic books. This stands on the shoulders of the Amazon Kindle, Jobs said. It has a view that looks like a bookshelf. You can view books in an iBook store to download, discover, and browse books on you iPad. Five large publishers are supporting it: Penguin, Harper Collins, Hachette, Simon & Schuster and McMillan.

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