onsdag 23. desember 2009

Yoolink shares your bookmarks across the social web

We’ve got Facebook accounts, Twitter accounts, Delicious accounts, Flickr accounts and more, all vying for our constant attention and maintenance. All that means learning new systems for different applications with different purposes, remembering to use each service, and generally spending quite a bit of time keeping everything going.
That’s where Yoolink, a great new service, comes in. It’s a mix of tools like AddThis and ShareThis, bookmarking tools like Diigo and Delicious, and social news sites like Digg and Reddit. Its first and simplest use is as a universal sharing tool – as you’re browsing the Web, you click one button to share your current page with any or all of sites like Facebook, Twitter, Gmail, LinkedIn and more. There’s a plugin for Firefox or Internet Explorer, and a bookmarklet that works across browsers, so no matter what you use, Yoolink will work for you.
There’s also a section of the site, for every Yoolink user, that’s your own personal bookmarks reservoir. Every time you share or bookmark something, it gets saved into your Yoolink account, meaning Yoolink can replace Delicious or Diigo for you, although it also supports saving pages directly to Delicious.
Yoolink also pulls in all of the links and sites being shared, and creates a page full of the most popular things people are sharing, which has exciting potential. If one tool can be used to share things to all of the sites we already use, Yoolink (or whoever pulls this off) would be able to track, with incredible accuracy and size, what the Web as a whole is really talking about. As it is now, sites like Yoolink only track what’s shared using their tools, so the data is segmented across various apps; if one could dominate, the implications would be great.

What I really love about Yoolink is how devoted it is to working with the ecosystem of apps you already use. You can sign up via Twitter or Facebook, thus saving the creation of yet another account. There’s a Wordpress plugin that lets you post your bookmarks on your blog and share them with your readers. Yoolink also supports Bit.ly links and Gravatar images, all of which means joining Yoolink requires almost no extra work for users. Yoolink’s product isn’t necessarily unique, but the ease with which it lets you work and the simplicity of getting started certainly is.
Though this social bookmarking from Yoolink is new, Yoolink has been around for a while, particularly in Europe. Its Yoolink Pro product lets employees of a company share and discuss various items and topics internally, creating a private social network.
With these new features, Yoolink is trying to extend its reach to the average user and make the Web a little more social, and a little more inter-connected.
Yoolink is a Paris-based company with six employees. It raised $800k in funding in 2008.

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