Right Media, the ad exchange that was acquired by Yahoo in 2007 for a reported $680 million in cash and stock, has recently seen its founder Michael Walrath walk away from his job as Yahoo’s SVP of Advertising Strategy.
When the announcement of Walrath's departure was made, Yahoo at the same time declared that it would be shifting strategy for Right Media by placing more emphasis on serving as a high-quality, premium marketplace rather than contuining to be an exchange platform for high volumes of ad networks, including many small ones (zing).
They're now making good on that promise by confirming that Right Media's DMX (Direct Media Exchange) platform will be shut down on January 31, 2010.
Abonner på:
Legg inn kommentarer (Atom)
Ingen kommentarer:
Legg inn en kommentar