mandag 25. januar 2010

The First Apple Tablet Commercial? No Way.

Earlier today, the French site Nowhereelse.fr posted a video of what looks to be a commercial for Apple's new tablet device, expected to be unveiled on Wednesday during an Apple event in San Francisco. The video led VentureBeat to wonder if it wasn't the first real commercial for the device. Unfortunately, I'm not sure VentureBeat even ran a translation of the French post about it, because if they did, they'd see that it reads "In the meantime, here's what an advertisement might look like..." (emphasis mine). In other words, no way is this real.

And really, that should be easy to tell just by watching the video. Does it have somewhat of an Apple look and feel to it? Kind of, but several things don't feel right. First of all, it's predicated around the design of the invites that went out for Apple's event this week, decorated with paint splashes. The likelihood that Apple would use that same concept in a new ad for the device is slim. Technologizer did a good overview of the history of Apple event invites last week, and as you can see, most have nothing to do with product marketing efforts. Sure, a few use the silhouetted people design that are used in iPod commercials, but those were popular before the events. Still, it's not impossible that Apple would use this design for a tablet commercial, but several other things are still off.

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