Twitter's Trending Topics area is one of the easiest things to game on the web. Even when trends start out as real items, spammers often latch onto them with bogus tweets hoping to ride the wave and get some people seeing their spammy nonsense. Today, Twitter is acknowledging this.
In a post on its blog, Twitter notes that the "noisiness of the conversation" has led Trends to be less interesting. So beginning today they're going to be experimenting with ways to surface more relevant tweets in this area. While they don't come out and say it, the implication here seems pretty clear: They'll be in some way curating the topics and the tweets. It's not clear if this will be algorithmic or manual yet.
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