Facebook published a long blog post today about their enforcement efforts around app advertising and offer scams. And while they didn't mention all the negative press that has hit them this week, that's the reason for the new communication.
Facebook says that deceptive ads are a widespread problem on the Web (which is true), and they say they've been fighting these scams for some time (which is also true, albeit a little slowly sometimes). They point to their updated policies on third party ads on the Facebook platform from July - which are aggresively pro-user but have rarely been enforced. They also note that they have disabled two ad networks since then, and are disabling two more now.
In my talks with Facebook earlier this week they took the position that they've been aggresively protecting users, and they're taking the same tone in this blog post. They say that with so many ads and so many apps its impossible to monitor the entire platform effectively. My answer was that it took me about 10 seconds to find really scammy ads on FarmVille, the most popular social game on Facebook with 63+ million monthly users. If they just start with the big guys, a lot of the problem will go away.
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