I Can Has 1 Billion Pageviews?

As traditional media properties struggle with migrating their businesses online, one company has it figured out.
All you need are cat photos. Like more than 10,000 of them every day. Preferably with misspellings in the font ‘Impact’ or ‘Comic Sans’.
The Seattle-based Cheezburger network, spreader of such notable memes including LOLcats and FAIL, has just served its billionth page or 10 billionth picture of a cat doing silly things. After launching in January 2007, the network attracts about 200 million page views a month.
How did it all start? It began when Eric Nakagawa asked Kari Unebasami to cheer him up with a cute photo after a bad day at work in 2007. Current CEO Ben Huh later bought the property off them with a group of investors and turned it into a meme factory with multiple blogs.
From CNet’s history of I Can Has Cheezburger:
“On January 11, 2007, though, that all changed.
It all started with one funny LOLCat. Now I Can Has Cheezburger has spawned six new blogs and is getting close to 100 million page views per month.
On that day, Huh said, the original founders of I Can Has Cheezburger, Eric Nakagawa and Kari Unebasami, found a LOLCat with a now-famous grey fluffy cat meowing over the words, “I Can Has Cheezburger?”
For whatever reason, it struck a chord, and immediately, the two registered icanhascheezburger.com and started their site.”
So where to now? I Can Has Cheezburger just brought on a new chief revenue officer, Todd Sawicki, who is now responsible for building “new advertising and monetization programs that leverage our deeply engaged community in unique and organic ways.” With community-generated images and low overhead, Huh said I Can Has Cheezburger has been “profitable from day one.” It’s also venturing into traditional publishing with New York Times bestseller “How to Take Over Teh Wurld: A LOLCat Guide 2 Winning.”