Dell Tries for a Rebirth of Cool

Dell has just teamed up with Vice Magazine, they of the Do's & Don'ts, to create a new news site/blog/coolness injector called Motherboard.tv.

After those strange, heady days of the Dell Dude, the company has fallen off the coolness radar. In an effort to right this wrong, Dell hired Vice to create a website and news source - sort of a pop-up web presence - to talk about tech to a more plugged-in audience.