Real-time search engine CrowdEye is retooling its results, adding personalized news and deepening its Twitter integration in an effort to beat about a dozen other startups in the space.
The company, co-founded by Ken Moss who led Microsoft’s search engineering team, is part of a cohort of real-time search start-ups that launched earlier this year. The area has become a focal point this year for developers and investors, eager to hone in on the real-time repository of information that sites like Twitter, Flickr and Digg provide. A more traditional search engine like Google would look for the most authoritative sources over all time, while a real-time search engine would look for what people have published or said about a term in the last five minutes or 24 hours.
CrowdEye uses Twitter as its main source, mining shared links and giving rankings to users for their influence over followers. In its latest version, it’s adding more Twitter functionality to let users re-tweet and follow others. It’s also making personalized news searches a bit easier — if there’s a news source or term you want to track, CrowdEye will return the most popular tweets and links passing through Twitter. CrowdEye will also suggest other Twitter accounts for you to follow.
Despite its technical talent, CrowdEye will be fighting an uphill battle to create an entirely new destination site for search, given that user habits are deeply ingrained and that Twitter already has an in-house real-time search engine. Like many other real-time search engines launched earlier this year, it looks like its traffic has fallen by more than half after the initial hype, according to Compete. Perhaps these changes will make CrowdEye a bit more sticky.
The Seattle-based company is privately funded.
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